When technology meets fundraising cool things can happen

There are several shopping “portals” out there that allow you to shop online and give back to your nonprofit or school of choice. They are great, only you have to remember to do your online purchasing through a certain website or URL.

But what if there was a way to shop online and give back without having to change your routine? You could simply shop as usual and a percentage of your purchase would go to LLS.  That would be pretty incredible, right?

I admit, I was a bit incredulous when I first heard about this technology.

But it really is that simple. And here’s how it works:

1. You download the LLS Shop & Give button to your computer (the one you do your most online shopping on). You don’t even have to share your personal info.

2. You shop as usual.

You will see a little red blood drop in your browser bar and in search results indentifying those retailers participating in LLS Shop & Give. There’s more than 5,000 e-retailers in the network; brands like Amazon, Gap.com and Nordstrom.com to name a few.

So download once and then forget about it? Sounds pretty good. But I am sure you are wondering where does the donation come from?

It’s not a markup on your purchased item. In very general terms, there’s a small percentage (1%-4%) of every online transaction that goes to a handful of companies that own all of the online affiliate marketing relationships. In participating in LLS Shop & Give, you are asking that this percentage come to you (like a rebate) and then be donated to LLS. And yes, if you share minimal contact info,  LLS Shop & Give will provide you with an end-of-year summary of your donations that you can use for tax purposes.

So give it a try, get the LLS Shop & Give browser button today at www.llsshopandgive.com and let your everyday (or looking ahead, holiday) online shopping do the donating!


About Megan Kilkenny

LLS Sr. Director, Marketing Communication Team In Training Alum Three-time Nike Women's Half Marathon finisher
This entry was posted in Fundraising, General SF Chapter and tagged , . Bookmark the permalink.

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